XY3 has nothing to do with X and Y chromosomes. The X-Files? Sorry,
no. And if you, like others, are wondering if our name represents
XY-cubed, some other math formula or careless messing with the
alphabet, well, those are wild guesses, too.
So, what, exactly, does our name represent?
To answer that question we need to go back to 1982. In that year,
Time magazine named the computer Man of the Year, Michael Jackson
released Thriller and the New York Islanders beat the Vancouver
Canucks four straight to win the Stanley Cup.
Among other significant but unreported events
in 1982, Sharon and Norm Gramchuk, two Vancouver entrepreneurs,
formed a creative design firm. It opened in a 450-square-foot,
10th-floor apartment in Vancouver’s West End. Yet, a key question
remained unanswered: What to name the company?
Norm, a hockey guy, believed that a “3” should
be part of the name. That number represented good luck, stability
and, more importantly, the elusive hat trick.
A compromise was soon reached and it was game-on
for XY3 Design + Communications Inc.